Same Data, Different Jobs 

I’ll never forget a meeting at a coffee shop in downtown Seattle in 2018.   I was less than a year into helping launch Nori, a carbon removal market place, and we were sitting down with Dr. Emma Fuller, then at Granular, to sketch out a potential pilot for paying farmers to increase soil organic carbon.  …

Good Ideas Still Need a System: How to Make Complex Climate and Sustainability Initiatives Work

I spend a lot of time with teams building complex climate, sustainability, and environmental market initiatives. They are usually not short on ideas. They have a promising intervention, a pilot, a methodology, a buyer conversation, a funding source, or a stakeholder group they are trying to coordinate. And still, somewhere in the middle of the …