White Papers
Tools
Recordings
Recording and sharing what we’re learning is in our DNA. Here’s a link to a library with number of recorded presentations and discussions we’ve hosted over the years. Please join the Call of the Wild Community network to be on the list for access to more recordings, and invitations to quasi-public webinars in the future.

Climate Week Reflections: If only… then .. and how
New York Climate Week reflections remind me of Akira Kurosawa’s Rashomon, a classic psychological thriller that retells the same event from four different perspectives. The
Announcing… the Climate Announcement Harvester!
I woke up this morning thinking about New York Climate Week. But what I realized I’m perhaps most excited about is seeing the antithesis of

Can I Sell It at the Antique Roadshow?
Pricing environmental outcomes, proving additionality, and thinking beyond the price. I recall a brisk morning right at the end of the before-COVID times: February 22,

Same Data, Different Jobs
I’ll never forget a meeting at a coffee shop in downtown Seattle in 2018. I was less than a year into helping launch Nori, a

Your strategy is only as strong as your stakeholder map
Most people think of stakeholder mapping as a communications exercise. Who should we engage? Who needs to be informed? Who has influence? Who might oppose

Good Ideas Still Need a System: How to Make Complex Climate and Sustainability Initiatives Work
I spend a lot of time with teams building complex climate, sustainability, and environmental market initiatives. They are usually not short on ideas. They have

The Hardest Part of Climate Programs Isn’t the Intervention or Funding. It’s the System.
Most environmental initiatives start with the same challenge: How do we make the economics work to drive an environmental outcome? It’s a reasonable question. But

From Cost Curves to Coordination
On cost curves, coordination, and the structural conditions for transformation A collaborator recently told me about a conversation with a group of farmers and agronomists
Designing Sustainability Programs That Hold Up Under Pressure
10 strategic frameworks for clarity, alignment, and follow-through Sustainability programs rarely fail because teams don’t care or lack expertise. They fail because direction is under-specified
7 Reasons Buyers Hesitate to Purchase Your Environmental Product (and what you can do about)
When the problem isn’t the practice, it’s the translation If you’re trying to sell environmental products in agriculture: credits, lower-CI grain, “climate-smart” programs, resilience loans,
A Sustainable Agriculture Séance
A Sustainable Agriculture Séance How We Know When a Model Works, and Why We Need to Learn in Public At the Sustainable Agriculture Summit this
The Anatomy of an Ecosystem Service Intervention
Why the do-ers need a first principles map before they choose a platform, protocol, pathway, or market. The Pattern We All See (But Rarely Name)
