The Hardest Part of Climate Programs Isn’t the Intervention or Funding. It’s the System.

Most environmental initiatives start with the same challenge: How do we make the economics work to drive an environmental outcome? It’s a reasonable question. But it often points in the wrong direction. Recently, while reviewing material from John Fullerton, founder and president of Capital Institute on regenerative economics, I came across a word (coined by …

From Cost Curves to Coordination

On cost curves, coordination, and the structural conditions for transformation A collaborator recently told me about a conversation with a group of farmers and agronomists discussing emissions-reducing practices. The refrain was immediate and consistent: “If this were profitable, we would have done it already.” It’s a fair statement. Farmers operate on tight margins. They optimize …

Designing Sustainability Programs That Hold Up Under Pressure

10 strategic frameworks for clarity, alignment, and follow-through Sustainability programs rarely fail because teams don’t care or lack expertise. They fail because direction is under-specified in environments that demand precision. Across sustainable agriculture, supply-chain, and climate programs, the same frictions show up: Internal beliefs collide with external requirements Pilots proliferate without clear exit criteria Uncertainty …

7 Reasons Buyers Hesitate to Purchase Your Environmental Product (and what you can do about)

When the problem isn’t the practice, it’s the translation If you’re trying to sell environmental products in agriculture: credits, lower-CI grain, “climate-smart” programs, resilience loans, etc. you’ve probably felt this: Buyers say they want lower risk and better stories Farmers are doing real, measurable things The math can work …and yet the deals stall, shrink, or …

The Anatomy of an Ecosystem Service Intervention

Why the do-ers need a first principles map before they choose a platform, protocol, pathway, or market. The Pattern We All See (But Rarely Name) In 2021, at my last day at Nori, a voluntary carbon removal market start-up I helped co-found, I wrote a reflection called Do it. Prove it. Sell it: My Evolving …

When MMRV Becomes the Mission, Everyone Loses

When MMRV Becomes the Mission, Everyone Loses  There’s nothing inherently wrong with box-checking. Standards, audits, protocols, and data templates exist for good reasons: comparability, accountability, and basic assurance. They keep organizations in the game and create alignment amongst stakeholders. But somewhere along the way, the environmental world made a quiet but consequential mistake: We turned …

Investing in Agricultural Supply Chains for Real Impact

Companies that rely on agriculture, whether as brands, suppliers, financiers, or innovators, increasingly recognize that long-term business health depends on land health. But identifying where to invest in agricultural sustainability remains one of the most complex puzzles facing corporate strategy teams. It’s not because the solutions are unknown. We know which practices improve soil health, …

Why Agricultural Data Co-ops Might Matter More Than You Think

In a world increasingly built on data, the question of who controls it—and how—isn’t abstract. It’s fundamental. That’s especially true in agriculture, where producers generate massive volumes of data: from yield monitors to soil tests, grazing patterns to irrigation schedules. But most of that data ends up fragmented, unused, or captured by third parties with misaligned incentives. Agricultural …

How to Interpret SBTi’s Net-Zero Standard v2: A Guide for Companies & Tool Builders

Introduction: Why SBTi’s Net-Zero Standard v2 Matters On March 18th, The Science Based Targets Initiative (SBTi) released its Net-Zero Standard v2 Consultation Draft, an update that will shape how companies set and track their decarbonization commitments. While SBTi has been instrumental in defining corporate climate action, the latest draft raises important questions — especially for those reporting to …